Merchants Are Sitting on A Wealth of Untapped, First-Party Customer Data
Leverage Payments Intelligence® to Engage 100% of Your Customers with No Extra Effort
Now You Can See All Previously Anonymous Customers
Payments Intelligence® transforms everyday payment transactions into first-party data on every card-paying customer. This gives merchants an entirely new lens into the behaviors and purchasing preferences of previously unknown consumers by extracting line-item order data from every sale.
The insights this data delivers can be used to segment customers and connect with them through personalized offers or messages. When you’re ready, Payments Intelligence® can be integrated into your point-of-sale to engage them in real-time while they are still in your store.
Individual-but-anonymous customer profiles are automatically created and securely stored for every purchase across all channels online and offline. Operating seamlessly in the background, Payments Intelligence® requires no effort on the part of the customer or your employees.
Payments Intelligence®: Secure Access to Actionable Customer Data
We sit in the payments flow, enabling unequaled access and visibility to transaction and order data. All consumer data is secured by PayiQ’s proprietary, one-way tokenization technology, eliminating data compliance risk and making every customer insight secure and actionable.
Payments Intelligence® transforms the accuracy and efficiency of your marketing operations by engaging customers with personalized offers and messages that surprise and delight them—driving engagement, loyalty, and revenue.
A Single Source of Truth
We don’t stitch together disparate data from multiple 3rd party sources. We provide the highest integrity, actionable 1st-party data. Data that is tied directly to your customers. Data that is based on their actual buying habits and preferences in your stores.
Seamless Customer Identification and Segmentation
Customer profiles are automatically created and securely stored for every purchase, by every customer, in every channel. This includes line- or menu-item data, purchase patterns, product preferences, location, frequency, lifetime spend, and more.
Seamlessly track first-party data for every customer that pays with a card via a secure, anonymized token with no need for loyalty sign ups.
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We sit in the payments flow, enabling un-equaled access and visibility to all transaction data.
Our propriety IntellToken TM technology extracts line-item data from every single transaction, making it actionable.