Merchants are sitting on a wealth of untapped, first-party customer data
Harness First Party Data with Payments Intelligence® – No Customer Opt-In Required
Now You can see it all for the first time
Payments Intelligence® creates and builds detailed individual profiles for every customer that pays with a card. This gives merchants an entirely new lens into the behaviors and purchasing preferences of unknown consumers who are not loyalty members.
We provide merchants with direct access to data-driven customer insights from every transaction.
A Single Source of Truth
We don’t stitch together disparate data from multiple 3rd party sources. We provide the highest integrity, actionable 1st-party data. Data that is tied directly to your customers. Data that is based on their actual buying habits and preferences in your stores.
Payments Intelligence®: Immediate access to actionable Customer data
Seamless customer identification and segmentation
Customer profiles are automatically created and securely stored for every purchase, by every customer, in every channel. This includes line- or menu-item data, purchase patterns, product preferences, location, frequency, lifetime spend, and more.
Seamlessly track first-party data for every customer that pays with a card via a secure, anonymized token with no need for a loyalty opt-in.
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We sit in the payments flow, enabling un-equaled access and visibility to all transaction data.
Our propriety IntellToken TM technology extracts line-item data from every single transaction, making it actionable.